IST STATEMENT: According toPhilip Kotler, "Sales forecast isthe expected level ofcompany sales based on achosen marketing plan andassumed marketingenvironment.2ND STATEMENT:In business, we oftenassociate forecasting withpredicting customer sales orproduct demand.O a. Ist Statement is FALSE,2nd Statement is TRUEO b. Ist Statement is TRUE,2nd Statement is TRUEO c. Ist Statement is FALSE,2nd Statement is FALSEd. Ist Statement is TRUE,2nd Statement is FALSE These systems typically havea dashboard that gives anoverall view of the threefunctions on a singlecustomer view, a single pagefor each customer that acompany may have. Thedashboard may provide clientinformation, past sales,previous marketing efforts,and more, summarizing all ofthe relationships between thecustomer and the firm.a. Strategic CRMO b. Analytical CRMO c. Collaborative CRMO d. Operational CRM

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These systems typically have a dashboard that gives an overall view of the three functions on a single customer view, a single page for each customer that a company may have. The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the firm. O a. Strategic CRM O b. Analytical CRM O c. Collaborative CRM O d. Operational CRM

These systems typically have a dashboard that gives an overall view of the three functions on a single customer view, a single page for each customer that a company may have. The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the firm. O a. Strategic CRM O b. Analytical CRM O c. Collaborative CRM O d. Operational CRM

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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