Critically analyse and justify customer relationship management as an strategy for creating value for customers and capturing value from customers in return.
Critically analyse and justify customer relationship management as an strategy for creating value for customers and capturing value from customers in return.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critically analyse and justify customer relationship management as an strategy for creating value for customers and capturing value from customers in return.
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