Answered: What is the category penetration (%) of…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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X brand is distributed through 42% of ACV in the Pittsburgh market.

The Pittsburgh market has approximately 1,000,000 households, of which 300,000 buy Pretzels but only 60,000 buy X brand pretzels.

Focusing just on those households that buy X brand pretzels, they buy an average of 6 bags of X brand pretzels a year out of of their total purchase volume of 10 bags of pretzels a year.

What is the category penetration (%) of pretzels in the Pittsburgh market?

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