Answered: What is promotion? What is integrated…

Business

Marketing

What is promotion? What is integrated marketingcommunication? What are multichannel promotionstrategies?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 13DRQ

See similar textbooks

Related questions

Q: How is promotion (advertising, personal selling, public relations, sales promotion, direct…

A: LA Galaxy is also known as Los Angeles Galaxy is an American professional soccer club. It was…

Q: Why does a marketer have to be careful in using PLC while planning in promotion strategy?

A: A Product Life Cycle can be defines aa the amount of time a product lives in the market. It starts…

Q: What types of promotion vehicles (direct marketing, events, radio, television, etc.) would the Hyatt…

A: Promotion refers to the marketing tool that acts as strategy to communicate between seller and…

Q: What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are…

A: The promotional strategies of the businesses can define how they want to communicate with their…

Q: discuss...what is the purpose of promotion and how do marketers use it to increase the chance a…

A: Introduction :- Promotion in marketing is a key component of a comprehensive marketing strategy. It…

Q: What is marketing communication and what is the purpose of it?

A: Marketing communication refers to the various tactics and channels businesses and organizations use…

Q: What is promotion? What is integrated marketingcommunication? What are mul!ichannel…

A: Marketing is the activity which aims to build customers for the firm. This brings in business for…

Q: What are major types of content marketing and how would you rank the different types of content…

A: Note: The answer has been framed in a generalized manner.The creation of stories, details, and…

Q: What is public relations?

A: Promotion mix is a combination of elements that help in the promotion of products and services.Each…

Q: How does the integrated marketing communications (IMC) concept relate to the promotion mix concept?

A: Integrated marketing communication(IMC) is a approach to achieve the objectives of a marketing…

Q: Which advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why…

A: Firms and organizations in every respective sectors all across the world use advertising and…

Q: Explain..what is the purpose of promotion and how do marketers use it to increase the chance a…

A: Consumers are those who buy goods or services for their own consumption rather than for…

Q: what is the purpose of promotion and how do marketers use it to increase the chance a consumer will…

A: Promotion is a form of marketing tool consisting of different marketing activities such as…

Q: How does it determine what mix of promotion tools to use?

A: Promotional tools: It is the tools used to promote the goods and services. These tools are used to…

Q: What is Okcupid's promotion and Market Strategy

A: Okcupid mostly relies on the data-driven approach to getting insights about its users. In-depth…

Q: What does promotion strategies include?

A: All over the world, there are many organizations that are doing business. This has been made…

Q: In today's highly competitive market, collaboration and partnerships can be crucial for enhancing a…

A: Concept Introduction :- Promotion strategy refers to the set of tactics and activities that a…

Q: What do you think is the reason for the growing popularity of sales promotion as a marketing tool?

A: Marketing is the crux when it comes to selling a product. It is a wide concept encompassing tools…

Q: What method does should buinesses/organization use to allocate the promotion budget across marketing…

A: Effective budget allocation for promotions is a vital component of any marketing plan. To get the…

Q: What would experiential marketing need toaccomplish in order to be a useful promotional technique?

A: Marketing is done to bring in customers and thus the final cash. Marketing includes vast array of…

Q: How marketers benefited from sales promotion ?

A: Introduction : Sales promotion includes all temporary and one-time marketing tactics that raise…

Q: How can a product’s characteristics affect the composi-tion of its promotion mix?

A: Combination of specific tools of promotion is known as promotion mix. A certain product integrated…

Question

What is promotion? What is integrated marketing
communication? What are multichannel promotion
strategies?

Expert Solution

Step 1

Communicating a message to the target audience is important to make them aware of a company's offerings and also influence them to make a purchase.

The convincing of customers to buy the product/service is a vital task performed by the salespersons.

The idea of communication is to convey an attractive message that makes the consumers buy what is advertised.

Step by step

Solved in 2 steps

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

What does promotion strategies include?
What is promotion? What is integrated marketingcommunication? What are mul!ichannel promotionsuategies?
What would experiential marketing need toaccomplish in order to be a useful promotional technique?
How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?
What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?
What is public relations?
In today's highly competitive market, collaboration and partnerships can be crucial for enhancing a promotion strategy. What are the key considerations when selecting potential partners, and how can marketers ensure that they are aligned with their brand and goals?
What types of promotion vehicles (direct marketing, events, radio, television, etc.) would the Hyatt hotels find effective in persuading hotel guests to make hotel reservations at Hyatt hotels , or take some other action?
What are the factors that the promotion mix depends on?
Why is it important to view direct marketing as a specific group of promotion methods?
What is meant by public relations?
What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?