What is meant by store atmosphere? Online
atmosphere? How do they affect
behavior
Store atmosphere refers to the environment of store in which a customer does purchases. Store atmosphere constitutes the physical characteristics of the store which is used in creation of some image in the minds of the customers so that they get attracted to the store and make their purchase decisions. With the store atmosphere, we not only mean the physical look of the store but also it involves to target and acquire more customers by engaging the sensory aspects of human beings like through smell or sound.
On the other hand, if we talk about the online atmosphere, it is same as the store atmosphere, just that the online store operator includes all the attractive things in his website. Making the look and feel of the shopping website attractive, companies are able to engage more customers. This can be done by including colors and variety of graphics in the website so that the website can draw the attention of the customers and they get influenced to make a purchase decision.
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