Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is Exporting?
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Step 1
International Business - It refers to the cross-border exchange of goods and services or resources between nations. It can be between two nations or even more than two nations. Such exchanges are not limited to money only but also to people, intellectual property like patents, copyrights, trademarks, etc.
It refers to that business activity taking place beyond the geographical limits of a country and also a process of commercial activities that satisfy an individual's need and fulfills the objective of Companies or Organizations.
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