Answered: What are international business issues?…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Related questions

Question

What are international business issues? What are the negative consequences of globalization?

Expert Solution

Step 1

International business refers to doing business across borders of the national territory.

Enterting into another country is not easy , International business faces many issues like :

Linguistic Barriers : Languages spoken keep changing with differrent countries , this becomes a challenge for international business.
Managing global employees : This is another issue faces by international business as it is fairly difficult to maintain a good and strong relationship with people who are employees.
Cultural differences : As linguistic barriers their are cultural differences too as we move across different countries.
Currency exchange rate : The rate of different currency across different countries keeps changing.
Taxation Policy : Along with other rates the taxation rate is also different for different countries.