what is cooperation strategy? how can it be used to expand MoneyHeist to Jamaica?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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MoneyHeist Ltd is an international banking consulting firm based in 40 countries that was founded in 1989. The company is constantly looking for new opportunities for growth, and the Caribbean is on its radar. MoneyHeist Ltd requires motivated, flexible, and well-trained employees who understand customer needs to support its growth. MoneyHeist Ltd employees, in turn, are supported by the company in their various roles and at various levels. MoneyHeist Ltd recognizes the importance of employee motivation in the company's continued growth. The company employs 200,000 people and is headquartered in Denver, Colorado, USA. The company's strength is based on their understanding of the complex market in which they operate, and they take pride in combining world-class professionals with cutting-edge technology. The family and team spirit that existed during the company's founding period, approximately 32 years ago, is still present today. In a company of this size and magnitude, effective management is critical to motivating employees from diverse backgrounds. The company's success is heavily reliant on the productivity and performance of its employees. The journey has seen many successes and failures over the last 32 years. After years of mismanagement and mounting questions about its accounting practices, MoneyHeist Ltd faced bankruptcy in 2001 and subsequently changed leadership.

MoneyHeist Ltd – the turnaround

MoneyHeist Ltd was turned around by Professor. Professor began working for the company in 1993 and worked his way up the corporate ladder, holding several management positions before becoming CEO in 2002. Based on his previous experience with MoneyHeist Ltd, he knew that when he took over, the company had powerful employees with varying levels of motivation. Professor believed that, among other important business changes, motivating employees at MoneyHeist Ltd was critical to bringing the company back from the brink of failure. His guiding principle was the belief that in order to satisfy customers, employees must be interested and motivated in their work. He has close relationships with many of the employees because of his tenure with MoneyHeist Ltd, which provides a sense of comfort and teamwork. He likens the company to a nice family. Professor was tasked with managing three (3) subordinates in the interim – Denver, Rio, and Berlin. His success was dependent on his ability to keep these employees motivated. Each of his subordinates is profiled briefly below.

Leadership and success

Professor explains that he learned early in his career from his mentors at MoneyHeist Ltd the importance of managing individuals in a variety of ways and not intentionally intimidating people, but rather relating to them and their unique perspectives. As CEO, he wishes to encourage employees to complete tasks and take risks without fear. He inspires his teams by effectively communicating her goals and objectives. He also directed his management team to conduct employee performance evaluations every six months. Professor not only successfully led the company through this difficult period, but he also helped to build a stronger and more focused organization.

 

what is cooperation strategy? how can it be used to expand MoneyHeist to Jamaica?

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