Sanita bought 45% of Snaidero kitchen design, this is known as: O Franchising O Greenfield investment O Equity stake O Ownership

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sanita bought 45% of Snaidero kitchen design, this is known as:
Franchising
Greenfield investment
O Equity stake
Ownership
Panasonic the high-definition TV ads in the United States are different
from the ones broadcasted in Europe. This in an example of: *
Transcribed Image Text:Sanita bought 45% of Snaidero kitchen design, this is known as: Franchising Greenfield investment O Equity stake Ownership Panasonic the high-definition TV ads in the United States are different from the ones broadcasted in Europe. This in an example of: *
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