What is Buzz marketing ?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What is Buzz marketing ?

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online buzz marketing is a term which is highly used by the influencers on the internet and by the people who are in their early stage of adopting a product. These people show very little patient when it comes to using a product and sharing thoughts about it with people on the internet.  These are the people who have mainly created a huge following base on the social media platforms such as Facebook and Instagram.  

They have developed a power to influence their followers by the acts they do and by the words that they speak. They are listened more actively by people and get noticed easily. This is often used by companies to make benefit for themselves by way of collaborating with these influencers.

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