Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![In what ways are the Attention Merchants of today (e.g., Facebook) similar to those of the past? In
what ways are they different?
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The Attention Merchants of today are similar to those of the past due to](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F3e269b06-423b-4ec9-bc59-841defea7826%2Fad45d172-54fe-44d3-8d69-c07ca9e1c07d%2Fvsasytp_processed.jpeg&w=3840&q=75)
Transcribed Image Text:In what ways are the Attention Merchants of today (e.g., Facebook) similar to those of the past? In
what ways are they different?
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The Attention Merchants of today are similar to those of the past due to
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