Answered: What is a news release?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is a news release?

Expert Solution

Step 1 INTRODUCTION

When business firms introduce something new or want to convey or announce something to the people, they use different news media channels. This activity is referred to as a news release.

Step 2 EXPLANATION

NEWS RELEASE

The news release is a written statement regarding public interest matters given to media by a business firm. It can also be referred to as a written document published by a person or an organization to announce something to the people interested in the related matter.

Advantages of a news release by an organization

Companies use news headlines to grab the attention of the customers.
Information published in news releases is highlighted among the other news articles.
It sticks to one topic and maintains a focus on the main message.
It helps in attracting various stakeholders towards the operational status of the organization.

Purpose of the news release

Companies use news headlines for the following reasons.
For informing something to the stakeholders.
For promoting their product.
Inviting the public to invest in their shares.
For creating a reputation in the market.

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