What is a click-through rate, and how is it calculated

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What is a click-through rate, and how is it calculated

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Click-through rate or CTR refers to the number of clicks that a company’s advertisement gets divided by the number of times the advertisement is shown to viewers. This metric can be used for measuring how well the company’s ads, free listings, and keywords are performing. When a CTR is higher, it indicates that the company’s ad has been successful in generating people’s interest.

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