What impact would abusive behaviour and frequent temper tantrums by the CEO be likely to have on short-term employee motivation? What about long-term motivation and engagement? Explain your answer using motivational theory to justify your perspective.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Peter Nygard owns a large estate in the Bahamas that is used to entertain. In one
example of goal setting “Nygard style,” the CBC reported that Nygard had asked that
groundskeepers ensure mosquitos were controlled in the resort through fogging and other
chemical controls. The tennis courts were especially prone to mosquitos, and Peter had
instituted a simple system: Every time a guest was bitten by a mosquito while playing tennis he would fine the groundkeeper on shift at the time. Fines ranged from $5 to $15 per
incident. This incentive system was ultimately deemed illegal, because multiple fines
might easily result in employees making little to nothing for their work. In interviews collected by the CBC, some employees commented that the complex system of fines (of
which the mosquito fines were just one example), combined with the vulnerability of the
workers and Peter’s frequent rages and abusive behaviour, created working conditions
comparable to slavery.


Discussion Questions

3. What impact would abusive behaviour and frequent temper tantrums by the CEO be
likely to have on short-term employee motivation? What about long-term motivation
and engagement? Explain your answer using motivational theory to justify your
perspective.

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