What do you think will trigger the consumer’s response to this campaign of Pizza Mia?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What do you think will trigger the consumer’s response to this campaign of Pizza Mia?

Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from
the time the order was taken. This is in line with its "no more late" promo. The said campaign generated
an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of
questions – will deliveries be made on time? Will the product arrive in a satisfactory condition? All of
these issues must be monitored by the company to ensure customer satisfaction. What is certain about
this offering is the buying motivation it puts on the household segments.
Transcribed Image Text:Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions – will deliveries be made on time? Will the product arrive in a satisfactory condition? All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.
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