What are the possible Unique Selling Propositions of the product below? BRIEF DESCRIPTION OF THE PROJECT (Bio-bricks) The construction industry represents the foundation of every infrastructure that stands today. Each architecture depicts its time, history, and style. It shows how far the humans have gone and how brilliant our minds can build something complex out of scratch. From past to present-day architecture, it signifies uniqueness and creativity that made them remarkable. In today’s current architecture, it requires modern materials to be accurate and sustainable. With that remark, Bio Industries is proposing Bio-Bricks. Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity. GREEN MARKETING The main purpose of bio-bricks is to cut down environmental destruction. The product serves the dual purposes of waste management and the development of ecofriendly, sustainable building materials. The materials used are sustainable, which make the product eco-friendly. The materials of this bio-bricks are from air-dried animal feces which is very sustainable. Having some mix of sand helps keep the product from cracking. In terms of packaging, the entrepreneurs plan not to use plastic materials that are harmful in the environment. Thus, the entrepreneurs will be using biodegradable boxes as an alternative for plastics. This product helps ease the global warming at some point. The animal feces that contribute to global warming can now be used as an alternative to clay in making bricks. The entrepreneurs promised to help save the environment by simply creating this kind of product. PROFITABILITY The target market of Bio-Bricks is everyone, especially the civil engineers and construction workers that are planning to build something using products like building low walls, outdoor garden projects, backyard walls, repairing or patching broken walls, etc. The Bio-Bricks can also be sold on hardware stores. The proposed product has considerable potential in generating profits and in succeeding since it is environmentally friendly, and it is cheaper than the normal bricks. Moreover, it comes in different colors and shapes for the customers preference. The company is committed to further innovate the product throughout the business lifespan.
What are the possible Unique Selling Propositions of the product below?
BRIEF DESCRIPTION OF THE PROJECT (Bio-bricks)
The construction industry represents the foundation of every infrastructure that
stands today. Each architecture depicts its time, history, and style. It shows how far the
humans have gone and how brilliant our minds can build something complex out of
scratch. From past to present-day architecture, it signifies uniqueness and creativity that
made them remarkable. In today’s current architecture, it requires modern materials to be
accurate and sustainable. With that remark, Bio Industries is proposing Bio-Bricks. Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from
farms to support local farmers. 80% of the ingredient purely consists of animal feces and
the remaining 20% contains sand to harden up the material. Consumers can also
customize the brick’s color and shape to satisfy their preferences and to let them express
their creativity.
GREEN MARKETING
The main purpose of bio-bricks is to cut down environmental destruction.
The product serves the dual purposes of waste management and the
development of ecofriendly, sustainable building materials. The materials used
are sustainable, which make the product eco-friendly. The materials of this
bio-bricks are from air-dried animal feces which is very sustainable. Having
some mix of sand helps keep the product from cracking. In terms of
packaging, the entrepreneurs plan not to use plastic materials that are harmful
in the environment. Thus, the entrepreneurs will be using biodegradable boxes
as an alternative for plastics. This product helps ease the global warming at
some point. The animal feces that contribute to global warming can now be
used as an alternative to clay in making bricks. The entrepreneurs promised to
help save the environment by simply creating this kind of product.
PROFITABILITY
The target market of Bio-Bricks is everyone, especially the civil engineers
and construction workers that are planning to build something using products like building low walls, outdoor garden projects, backyard walls, repairing or
patching broken walls, etc. The Bio-Bricks can also be sold on hardware
stores. The proposed product has considerable potential in generating profits
and in succeeding since it is environmentally friendly, and it is cheaper than
the normal bricks. Moreover, it comes in different colors and shapes for the
customers preference. The company is committed to further innovate the
product throughout the business lifespan.
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