Fill out this chart with the following information: (Add actual cost and success measurement, method and example) First, we can make changes like adding more fun training programs in the center and group activities to attract more students. We can show how fun it is in the new wellness center to students and faculty through Instagram and YouTube videos. We can also post these videos in the school chat rooms and group chats. The cost will be only for Instagram posts and we won't do paid ads. The KPI will be the number of students coming to the center and the reach of the program. Second, we can provide points to students for the number of days they come to the center. Based on these points, the students will get many rewards like Gift vouchers, books, headphones, etc. This offer can be spread through the school through posters with the hook written on them: "Get rewards and fitness". These posters can be put down in the canteen, notice boards, parking, and other places. The number of students joining to the program and continuing daily training to gain the reward can be the key metrics. This will cost more as the investment will be in posters and the rewards which students will receive. The third way can be to keep open competitions every weekend in the school. These will be sports, gym, athletics, and many other small competitions where students can win prizes. Only the wellness center subscribed students can participate there. Here the competition in the open will itself is the marketing tool. The winning classes will be displayed in digital groups and notice boards. The cost can be compensated through sponsorships in the competition events. CHART: Marketing Plan Method: Cost: Success measurement: Example:
Fill out this chart with the following information: (Add actual cost and success measurement, method and example)
First, we can make changes like adding more fun training programs in the center and group activities to attract more students. We can show how fun it is in the new wellness center to students and faculty through Instagram and YouTube videos.
We can also post these videos in the school chat rooms and group chats. The cost will be only for Instagram posts and we won't do paid ads. The KPI will be the number of students coming to the center and the reach of the program.
Second, we can provide points to students for the number of days they come to the center. Based on these points, the students will get many rewards like Gift vouchers, books, headphones, etc. This offer can be spread through the school through posters with the hook written on them: "Get rewards and fitness". These posters can be put down in the canteen, notice boards, parking, and other places.
The number of students joining to the program and continuing daily training to gain the reward can be the key metrics. This will cost more as the investment will be in posters and the rewards which students will receive.
The third way can be to keep open competitions every weekend in the school. These will be sports, gym, athletics, and many other small competitions where students can win prizes. Only the wellness center subscribed students can participate there.
Here the competition in the open will itself is the marketing tool. The winning classes will be displayed in digital groups and notice boards. The cost can be compensated through sponsorships in the competition events.
CHART:
Marketing Plan
Method:
Cost:
Success measurement:
Example:
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