Answered: Assume you are Head of Marketing…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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`Assume you are Head of Marketing Division in a major mobile phone manufacturing company, XYZ. List the Core Processes of XYZ as detailed as possible!

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One of the major divisions in a company is the marketing division. The marketing division looks after the marketing functioning of the company. The marketing division of the company promotes and advertises the brand of the company, makes strategies to achieve the goals and objectives of the company, and focuses on customer satisfaction, customer loyalty, customer retention, pricing, and marketing mix. The major communications of the company are done by the marketing division which helps in increasing sales of the company.

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