Answered: What are the key processes that must be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the key processes that must be evaluated for a POS in a coffe shop?

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POS - It stands for “Point of sale” and is used to conduct sales at brick & mortar and eCommerce stores. A POS is longer limited to sales transaction records or payments but rather includes multiple features like sales monitoring and reporting, analytics, inventory tracking, mobile connectivity, customer data management, employee management, etc. A POS can be integrated with other systems and software such as eCommerce platforms, accounting apps, ERP (Enterprise Resource Planning), and warehouse systems.

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