What are the advantages and disadvantages of a global promotion strategy ? What are the advantages and disadvantages of local promotion strategies ?
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- What are the advantages and disadvantages of a global promotion strategy ?
- What are the advantages and disadvantages of local promotion strategies ?
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- Is the job of a local marketing manager any different from that of an international marketing manager? If yes, how is it different? Explain your answer.You have been appointed as the Marketing Manager for a Tourism Authority (GTA). Discuss in detail your advice to the CEO on how to promote a tourist destination.Define Tourism in the Light of Travel Dimensions.
- What do you consider to be the major characteristics and importance of any two (2) subsystems under Neil Leiper’s tourism system?Global marketing strategy is to maintain the same basic product but alter the promotional strategy. Explain with an example?(C)Albeit the Muslim population in Malaysia is 60%, the Family Takaful penetration rate is only about 18%. Discuss the reasons for this low penetration rate and provide actionable recommendations that can be taken by the industry to increase the rate of penetration.