What are some of the most popular types of mobileapplications?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What are some of the most popular types of mobile
applications?

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Mobile Application are developed in order to accommodate certain software / application to be used in mobile phone.  There are different types of mobile application in use now a days. However depending on the nature of the application - it is mainly divided in 3 broad category.

 

1) Native Application : This is popularly known as native app. This kind of app is developed in order to run on a particular operating system or a particular platform. This is a stand alone kind of software which is operating on its own. This kind of application is created to run a particular mobile's OS. Since these are stand alone application it cannot be mixed or merged with some other app. 

 

2) Web Application : Web application as the name suggest are those kind of software / application which are built in the same manner as native app but they can be accessed using a web browser. They can be installed using a web browser. This kind of web app is not a stand along app rather it is an interactive app - which interacts with the interface of the mobile of the user.

 

 

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