INSTRUCTIONS:We're looking to work with a new publisher that is interested in selling us two different placements.The publisher has told us that placement 1 has an approximate CTR of 0.3% and will get 2Mimpressions per month. Placement 2 has an approximate CTR of 0.4% and will get 3M impressions.The CPM for Placement 1 is $5, CPM for Placement 2 is 6$The conversion rate of our landing page is 8% and the leads generated all are worth $50.Please use the worksheet outlined below to fill in the highlighted cells with the answers you find.1. What is the total cost?2. What is the total revenue and retutn on ad spend?3. What is the total clickthrough rate (CTR)?4. Which placement is more effective in terms of ROAS?Placement 1Placement 2TotalImpressions2,000,0003,000,000CTR0.30%0.40%CR8.00%8.00%ClicksLeads= Impressions * CTR= Clicks * CRRevenue= Leads RPLDEFINITIONS:Revenue: Money generated from leads submitted by visitors filling out forms.Impressions: The number of times a page is viewed.Clicks: The number of visitors who click a link or a banner that sends them to a lead form.Clickthrough Rate (CTR): The percentage of impressions that turn into clicks.Conversion Rate (CR): The percentage of clicks that turn into leads.CPM: Cost per 1000 impressions.Lead Form: Page where user provides answers to questions regarding a service or productLead: Successfully completed form.RPL: average Revenue per one leadReturn on Ad spend ROAS: Revenue devided by Cost *100 %CostROAS$$= Impressions/1000* CPMRPL= Revenue / Cost50 $50 $CPM56

Sales details of 2 different platforms are given below: ImpressionsCTRCRRPLCPMPlacement…

Answered: We're looking to work with a new…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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You have been asked to take over the material management for your company, ACME Company. The person who had this role before you was John Clarke. He was the primary contact with ACME’s customers and suppliers. One of the suppliers you need to deal with immediately is JD Manufacturing. You need to send an email to Mark Smith of JD Manufacturing about late order # 239705. This order was due to you on Jan 31st, now more than 3 days past due. You want the order to be delivered and need an answer today before 3:00PM. The reason you need the answer today is you have a shipment due to a customer and this order is critical to getting your order completed and your boss has told you he needs an answer today and expects you to get it. This is a supplier you will need to deal with often. Please write the email to Mark Smith, remember he does not know you, he knew John Clarke. Be sure to add a strong subject line
In preparing for the upcoming holiday season, Fresh Toy Company (FTC) designed a new doll called The Dougle that teaches children how to dance. The fixed cost to produce the doll is $100,000. The variable cost, which includes material, labor, and shipping costs, is $29 per doll. During the holiday selling season, FTC will sell the dolls for $37 each. If FTC overproduces the dolls, the excess dolls will be sold in January through a distributor who has agreed to pay FTC $10 per doll. Demand for new toys during the holiday selling season is extremely uncertain. Forecasts are for expected sales of 60,000 dolls with a standar deviation of 15,000. The normal probability distribution is assumed to be a good description of the demand. FTC has tentatively decided to produce 60,000 units (the same as average demand), but it wants to conduct an analysis regarding this production quantity before finalizing the decision. unit production quantity and a more conservative 50,000-unit production…
Boston Company use a special part in manufacturing of its finished products. The unit cost thisspecial part is $ 35, and details of its manufacturing cost is as follows. The $35 unit productcost of this part is based on average 25,000 number of parts produced each year.An outside supplier has offered to supply the 25,000 parts at a cost of $30 per part. The specialequipment used to manufacture the above part. This equipment can only be used formanufacturing of this part and if not used it has no resale value.The total amount of general factory overhead, which is allocated based on direct labor-hours,would be unaffected by this decision because it is fixed cost..Suggest the management whether to stop producing internally and buy them from theoutside supplier?Description CAD Direct Materials 10Direct Labor 6Variable overheads…
You have just started to work in the purchasing office of a major pharmaceutical firm. The purchasing manager has asked you to assist in writing an RFP for a major purchase. The manager gives you a sheet detailing the specifications for the RFP. While reading the specifications, you realize that they have been written to be extremely favorable to one bidder. How should you handle this situation?
Lily-Mae is very upset and wants to know if Le Petit Fleur must give her 50% off her order. Advise Lily-Mae.
6. Laura is trying to decide whether to sell her knitted hats on Etsy, at a holiday bazaar, or in a local boutique. Demand could be 0 hats/month, 10 hats/month, or 20 hats/month. Given the payoff matrix below, what is her decision under equally likely? Demand = 0 Demand = 10 Demand = 20 Etsy -$70 $80 $230 Bazaar -$60 $90 $240 Boutique -$80 $70 $220 Select one: a. Etsy and boutique. b. Etsy only. c. Etsy and bazaar. d. Bazaar and boutique. e. All 3 are equally good. f. Bazaar only. g. None of them are good options. h. Boutique only.
Gary’s Seasoning wants to increase its capacity by adding more blending and packagingmachines. Two vendors have presented proposals. Vendor A’s equipment costs $11,500 and the variable cost per unit is $2.00. Vendor B’s equipment costs $13,500 and the variable cost per unit is $1.75. Selling price for each seasoning packet for $4.00.a. What is the break-even point for each proposal?b. If the expected volume is 7,500 packages, which vendor should be chosen? (Show all calculations to earn full credit)
For Mother’s Day, the handbag buyer planned a point-of-sale promotion at 25% off for straw handbags. Here is a record of what sold during the promotion: 100 handbags with an original retail of $49.00 200 handbags with an original retail of $39.00 Calculate the following: Total markdown in dollars for the promotion. Total sales generated for the Mother’s Day event. Total markdown percentage for the Mother’s Day sale event.
The fixed and the variable costs to produce an item are given along with the price at which an item is sold. How many items must be sold to breal-even? Fixed cost: $330,000 Variable cost per item: $5 Price at which the item is sold: $60
Please do not give solution in image format thanku Answer these Multiple Choice Questios: 6) Which of the following could be consideration to meet this important contracting requirement in exchange for a concert ticket worth $50? a) A mere peppercorn will do! b) $50 cash c) a video game originally purchased for $35 d) All of the above
If a product in question has an insignificant cost, it might not be worth the trouble to trace the cost of that item to a particular cost center, and that item would be considered indirect. If the cost of tracing the cost of that item is high in relation to the benefits received from tracing it, the item would likely be considered as indirect material. If the design of the manufacturing process easily permits all the items to be traced to a single type of cost center, then it would be easy for a company to consider that material to be direct. Overall, the direct/indirect classification is decided on a cost/benefit basis. In your response to this discussion, state why is it possible that a raw material such as glue might be considered as an indirect material for one furniture manufacturer and as a direct material for another furniture manufacture? Also for this discussion, what are the differences between direct costs and indirect costs? Give an example of each.
Central State College (CSC) is a state-supported college with a large business school. The business school offers an undergraduate degree and training programs for a local manufacturer. The state does not support the training programs, which are paid for by the manufacturer under a fixed-price contract. The college president has asked the dean of the business school for a breakdown of costs by program. The president will be meeting with state legislators asking for an increase in support for the college's programs. The dean has assigned you to lead the team that will develop the costs by program. The business school's computer lab is a major cost item. The lab is used during the day for the undergraduate program and in the evening for the training program. Required a. How will you recommend that the cost of the computer lab be allocated to the two programs? Be explicit in your description of the allocation base. b. The dean tells you that the training program should not be allocated…

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