which would be a good choice Well written surveys should Use personal pronouns like "I", "my", or "we".Use yes or no questions.Repeat survey items to make sure the customer is consistent.Use negative statements.

Use YES or NO questions. Well-written surveys should be clear, concise, and easy to understand. They…

Answered: Well written surveys shou

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A city mayor you know is interested in recruiting Amazon to build in their city but doesn't know what a company considers before choosing where to build a processing plant. She has hired you to help her and her city council understands what decision factors Amazon might consider before making its choice. Research how companies decide where to locate a facility, and then write a brief report identifying and explaining at least 8 decision factors Amazon might consider before choosing a city to locate their new headquarters.
Explain the term bounded rationality.
William and Oliver have been working together as managers at British Imperial Textile Fusion Products Limited. They are best friends, and during one of their walks with their dogs, they have decided to leave their employment and start their own company, which will manufacture clothes for all ages. They would like to specialize in manufacturing winter clothing. They have thought of some names for their company and have considered the various issues surrounding the formation of a company. However, they feel they require expert assistance at this stage. Oliver remembered that you attended business law, and you loved it. Therefore, taking into consideration what you have learned: a) Explain to William and Oliver what steps they need to take to successfully incorporate their company and the rules concerning company names. b) Oliver has become fascinated with company law. He has developed a deep interest in this area. However, he is confused when their friend John tells them their company…
The organization has never owned hotels outside the UK before, and has hired a team of independent management consultants to advise them on how to proceed.They provided the consultants the following information during their initial meeting: A majority of their existing managers said they would like a chance to work abroad.None of their existing managers speak French fl uently.They will allow four weeks to rebrand the hotels. The new hotels must be ready to open after that time.They expect to recruit a large number of staff for the new French hotels, because more than 70 percent of the employees from the acquired organization left. They will require their managers to be fl exible and move between countries if any problems arise.Activity : Based on the information you have to date, what do you think the key priorities should be?
As Jerry met with his executives to discuss the situation, the general manager, Tracy Lee, provided more information. She described the hotel as mainly targeting the upscale and luxury business market segments (75 percent), while also attracting the upscale and luxury leisure market segments (25 percent). The hotel’s main competitors are Four Seasons, J.W. Marriott, Shangri La, Mandarin Oriental, Landmark Hotel, and Conrad Hotel, which are all located within a two-mile radius. There is fierce competition among the hotels in this market segment, and firms have resorted to price-cutting tactics during economic downturns before. The products and services of the Great Eastern Hotel have been unique and of high quality. Guests have been particularly satisfied with the ambience of the hotel given that it has focused only on its core market segments for business. The rooms have been designed and appointed to satisfy its market segments. In fact, there has been a coherence among product…
Consider the following decision tree. Which decision, A or B, is best? What is the expected value of this decision? .40 $3,000 A B 2 .20 .80 OA, expected payoff = $2,000 OA, expected payoff = $2,120 OB, expected payoff = $1,800 OA, expected payoff = $2,100 .60 -$1,000 $2,500 $2,000 $1,800
( Use an excel sheet to show formulas used )
As Jerry met with his executives to discuss the situation, the general manager, Tracy Lee, provided more information. She described the hotel as mainly targeting the upscale and luxury business market segments (75 percent), while also attracting the upscale and luxury leisure market segments (25 percent). The hotel’s main competitors are Four Seasons, J.W. Marriott, Shangri La, Mandarin Oriental, Landmark Hotel, and Conrad Hotel, which are all located within a two-mile radius. There is fierce competition among the hotels in this market segment, and firms have resorted to price-cutting tactics during economic downturns before. The products and services of the Great Eastern Hotel have been unique and of high quality. Guests have been particularly satisfied with the ambience of the hotel given that it has focused only on its core market segments for business. The rooms have been designed and appointed to satisfy its market segments. In fact, there has been a coherence among product…
What are trade-offs? Why is careful consideration of trade-offs important in decision making?
1. Kirsten is trying to decide where to go for her well-earned vacation. She would like to camp, but if the weather is bad, she will have to go to a motel. Given the costs and probabilities of bad weather given below, which destination should she choose? Camping cost Motel cost Probability of bad weather Nevada $21.2 $80.9 0.2 Oregon $15.9 $84.6 0.4 California $30 $95 0.1 a. California, because its EMV = $33.14 b. Nevada, because its EMV = $33.14 c. California, because its EMV = $36.5 d. Any of the 3 choices. e. Oregon, because its EMV = $43.38 f. Nevada, because its EMV = $43.38 g. None of the 3 choices. h. Oregon, because its EMV is $36.50.
What is sensitivity analysis, and how can it be useful to a decision maker?
Define the goal of decision analysis and how different decision makers may approach risk in their terms of assessment utility.

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