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Value is created by the activities of buyers and sellers working together for mutual benefit, but value is still passed from one to another. This is referred to as_______________________. Select one: a. co-creation value b. performance-value c. added-value d. commodity-value

Value is created by the activities of buyers and sellers working together for mutual benefit, but value is still passed from one to another. This is referred to as_______________________. Select one: a. co-creation value b. performance-value c. added-value d. commodity-value

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Value is created by the activities of buyers and sellers working together for mutual benefit, but value is still passed from one to another. This is referred to as_______________________.
Select one:
a. co-creation value
b. performance-value
c. added-value
d. commodity-value
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