5-31. Using the Web, find three customizable customer loyalty program systems being sold by vendors. Create a table like PE Table 5-2 that compares them. Although the customer loyalty project at Petrie's Electronics had gone slowly at first, thepast few weeks had been fast paced and busy, Jim Watanabe, the project manager,thought to himself. He had spent much of his time planning and conducting interviewswith key stakeholders inside the company. He had also worked with the marketing groupto put together some focus groups made up of loyal customers, to get some ideas aboutwhat they would value in a customer loyalty program. Jim had also spent some timestudying customer loyalty programs at other big retail chains and those in otherindustries as well, such as the airlines, known for their extensive customer loyaltyprograms. As project manager, he had also supervised the efforts of his team members.Together, they had collected a great deal of data. Jim had just finished creating a high-level summary of the information into a table he could send to his team members (PETable 5-1 D).From the list of requirements, it was clear that he and his team did not favor building asystem from scratch in-house. Jim was glad that the team felt that way. Not only wasbuilding a system like this in-house an antiquated practice, it was expensive and timeconsuming. As nice as it might have been to develop a unique system just for Petrie's,there was little point in reinventing the wheel. The IT staff would customize the systeminterface, and there would be lots of work for Sanjay's staff in integrating the new systemand its related components with Petrie's existing systems, but the core of the systemwould have already been developed by someone else.Just as he was finishing the e-mail he would send to his team about the new system'srequirements and constraints, he received a new message from Sanjay. He had askedSanjay to take the lead in scouting out existing customer loyalty systems that Petrie'scould license. Sanjay had conducted a preliminary investigation that was now complete.His e-mail contained the descriptions of three of the systems he had found and studied(PE Table 5-2 L). Obviously, Jim and his team would need to have a lot moreinformation about these alternatives, but Jim was intrigued by the possibilities. He sent areply to Sanjay, asking him to pass the alternatives on to the team, and also asking himto prepare a briefing for the team that would include more detailed information abouteach alternative. PE TABLE 5-2:Alternatives for Petrie's Customer Loyalty ProjectAlternative AData warehousing-centered system designed and licensed by Standard Basic Systems,Inc. (SBSI). The data warehousing tools at the heart of the system were designed anddeveloped by SBSI, and work with standard relational database management systems(DBMSS) and relational/object-oriented (O0) hybrid DBMSS. The SBSI tools and approachhave been used for many years and are well known in the industry, but SBSI-certified staffare essential for implementation, operation, and maintenance. The license is relativelyexpensive. The customer loyalty application using the SBSI data warehousing tools is anestablished application, used by many retail businesses in other industries.Alternative BCustomer relationship management (CRM)-centered system designed and licensed byXRA Corporation. XRA is a pioneer in CRM systems, so its CRM is widely recognized asan industry leader. The system includes tools that support customer loyalty programs. TheCRM system itself is large and complex, but pricing in this proposal is based only onmodules used for the customer loyalty application.Alternative CProprietary system designed and licensed by Nova Innovation Group, Inc. The system isrelatively new and leading edge, so it has only been implemented in a few sites. Thevendor is truly innovative but small and inexperienced. The customer interface, designedfor a standard Web browser, is stunning in its design and is extremely easy for customersto use to check on their loyalty program status. The software runs remotely, in the "cloud,"and data related to the customer loyalty program would be stored in the cloud too.

Customer loyalty software is indeed a must-have for a rewarding program to be effective. Here is a…

Answered: Using the Web, find three customizable…

Using the Web, find three customizable customer loyalty program systems being sold by vendors. Create a table like PE Table 5-2 that compares them.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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