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FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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3. Using the data provided in Table 1, prepare common size income statements using

revenues and cost-of-goods-sold in the original S-1 and amended S-1. Analyze trends of

expenses as a percentage of revenue for 2009 and 2010. Compare and contrast the

following ratios:

a. Gross Margin Percentage;

b. Asset Turnover Ratio.

TABLE 1
Abridged Income Statements for Groupon
2009
2010
Income Statement Account
Gross
Net
Gross
Net
Revenue
$30.4 M
$14.5 M
$713.4 M
$312.9 M
Cost of Sales
19.5 M
4.4 M
433.4 M
32.5 M
280.0 M
Gross Margin
Marketing Expense
General and Admin. Expense
Other Expenses
10.9 M
10.1 M
280.4 M
4.6 M
4.9 M
263.2 M
284.3 M
7.5 M
6.4 M
233.9 M
213.3 M
203.2 M
203.2 M
Net Loss
1.34 M
1.09 M
413.4 M
420.1 M
Net Loss to common sharcholders
6.92 M
6.92 M
456.3 M
456.3 M
EPS (Basic)
(0.04)
(0.04)
(2.66)
(2.66)
This information was obtained from Groupon's S-1 filing with the SEC on June 2, 2011, and the amended filing
(Amendment No. 4) on October 7, 2011.
Transcribed Image Text:TABLE 1 Abridged Income Statements for Groupon 2009 2010 Income Statement Account Gross Net Gross Net Revenue $30.4 M $14.5 M $713.4 M $312.9 M Cost of Sales 19.5 M 4.4 M 433.4 M 32.5 M 280.0 M Gross Margin Marketing Expense General and Admin. Expense Other Expenses 10.9 M 10.1 M 280.4 M 4.6 M 4.9 M 263.2 M 284.3 M 7.5 M 6.4 M 233.9 M 213.3 M 203.2 M 203.2 M Net Loss 1.34 M 1.09 M 413.4 M 420.1 M Net Loss to common sharcholders 6.92 M 6.92 M 456.3 M 456.3 M EPS (Basic) (0.04) (0.04) (2.66) (2.66) This information was obtained from Groupon's S-1 filing with the SEC on June 2, 2011, and the amended filing (Amendment No. 4) on October 7, 2011.
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