Answered: Using SCAMPER creativity tool, evaluate…

Using SCAMPER creativity tool, evaluate possible solutions if a new startup starts selling a similar product to your core product for half of your selling price.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Using SCAMPER creativity tool, evaluate possible solutions if a new startup starts selling a similar product to your core product for half of your selling price.

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Step 1SCAMPER creativity tool to support creative, divergent thinking.

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Step 2 SCAMPER Stands for substitute, combine,Adapt, Modify, Put to another use, Eliminate and

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Step 3 Combine. Combine is a process of combining unrelated ideas to create something new.

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Step 4Adapt

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Step 5Modify

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Step 6 Put to other uses

Step 7Eliminate

Step 8Reverse

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