using malows hierarchy of needs, describe the motivation of  Berlin Berlin, on the other hand, is a confident individual. He will work for money and will not hesitate to change jobs if the pay is higher. He works very hard for the company, but he also expects the company to work for him. He has no problem working a 60-hour week at his current job if he is financially compensated for it. Despite having a family and supporting his sick sister, he once quit a job because his boss refused to give him a raise because he was already making too much money. He is extremely passionate and driven. A supervisor at his previous job stated that, while Berlin did an excellent job for the company, his personality was so intense that they were glad to get rid of him. His former boss observed that Berlin seemed to be constantly pushing. If it wasn't for more money, it was for better perks; he never seemed to be satisfied.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

using malows hierarchy of needs, describe the motivation of 

Berlin

Berlin, on the other hand, is a confident individual. He will work for money and will not hesitate to change jobs if the pay is higher. He works very hard for the company, but he also expects the company to work for him. He has no problem working a 60-hour week at his current job if he is financially compensated for it. Despite having a family and supporting his sick sister, he once quit a job because his boss refused to give him a raise because he was already making too much money. He is extremely passionate and driven. A supervisor at his previous job stated that, while Berlin did an excellent job for the company, his personality was so intense that they were glad to get rid of him. His former boss observed that Berlin seemed to be constantly pushing. If it wasn't for more money, it was for better perks; he never seemed to be satisfied.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning