Use the two more mature levels of Ethical (Moral Character) Development Model to elaborate how you would apply each of these levels to ethically to avoid the identified customers’ complaints identified in case 1 (Q1). State clearly which complaints are avoided and it is expected all complaints of case 1 should be addressed. (Note: Each point of the levels must address at least one complaint.)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Use the two more mature levels of Ethical (Moral Character) Development Model to elaborate how you would apply each of these levels to ethically to avoid the identified customers’ complaints identified in case 1 (Q1). State clearly which complaints are avoided and it is expected all complaints of case 1 should be addressed. (Note: Each point of the levels must address at least one complaint.)

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