Understanding the Audience: Discuss the significance of understanding the audience when preparing a persuasive presentation. Explore methods to research and analyze the target audience's demographics, interests, and needs. Crafting a Strong Opening: Explore different techniques for capturing the audience's attention and creating a compelling opening for a persuasive presentation. Discuss the impact of using storytelling, statistics, or thought-provoking questions.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Understanding the Audience: Discuss the significance of understanding the audience when preparing a persuasive presentation. Explore methods to research and analyze the target audience's demographics, interests, and needs.

Crafting a Strong Opening: Explore different techniques for capturing the audience's attention and creating a compelling opening for a persuasive presentation. Discuss the impact of using storytelling, statistics, or thought-provoking questions.

 

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Step 1: Meaning of target audience-

The group of people that a message, product, or service is specifically intended to engage, resonate with, and impact is known as the target audience and is characterised by their demographics or interests. Understanding the target audience includes getting in-depth knowledge of the intended users of a message or product's demographic, preferences, needs, and behaviours. This understanding allows for the successful tweaking of content, strategy, and communication style to resonate with the audience, maximising relevance and engagement. 

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