Toyota was the first auto manufacturer to introduce a self- feature that it called Intelligent Parking Assist. Originally it was available as an c the Toyota Prius in the lananose market Toveta was tning te chan ga concum

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your answer is correct.
Toyota was the first auto manufacturer to introduce a self-parking
feature that it called
Intelligent Parking Assist. Originally it was available as an option o
the Toyota Prius in
the Japanese market. Toyota was trying to change consumer
attitudes about the vehicle
by
Select one:
a. reducing the perceived risk of the product.
b. changing the perceived importance of a specific attribute.
c. providing stimulus generalization to prospective buyers.
d. adding a new attribute.
e. changing beliefs about the extent to which a brand has a
specific attribute.
Your answer is incorrect.
MOD
Transcribed Image Text:Your answer is correct. Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist. Originally it was available as an option o the Toyota Prius in the Japanese market. Toyota was trying to change consumer attitudes about the vehicle by Select one: a. reducing the perceived risk of the product. b. changing the perceived importance of a specific attribute. c. providing stimulus generalization to prospective buyers. d. adding a new attribute. e. changing beliefs about the extent to which a brand has a specific attribute. Your answer is incorrect. MOD
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