Toyota Indus Motors

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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Consider you are Marketing Manager in a Toyota Indus Motors, which is the leading automobile manufacturer in Pakistan. As you know that lot of new players are coming in Pakistan recently and more are expected to come in result of lucrative government policies. Considering the current growing automobile market in Pakistan suggest best defensive and offensive strategies for Toyota to help them stay number one.

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