Total sales revenue Number of units produced and sold Selling price 500,000 units $180,000 Operating income $2,250,000 Total investment in assets $4.00 Variable cost per unit Fixed costs for the year $2,500,000
Total sales revenue Number of units produced and sold Selling price 500,000 units $180,000 Operating income $2,250,000 Total investment in assets $4.00 Variable cost per unit Fixed costs for the year $2,500,000
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Question
Cost-plus, target pricing, working backward. The new CEO of Rusty Manufacturing has asked for a variety of information about the operations of the firm from last year. The CEO is given the following information, but with some data missing:
- Find (a) total sales revenue, (b) selling price, (c) rate of
return on investment , and (d) markup percentage on full cost for this product. - The new CEO has a plan to reduce fixed costs by $225,000 and variable costs by $0.30 per unit while continuing to produce and sell 500,000 units. Using the same markup percentage as in requirement 1, calculate the new selling price.
- Assume the CEO institutes the changes in requirement 2 including the new selling price. However, the reduction in variable cost has resulted in lower product quality resulting in 5% fewer units being sold compared with before the change. Calculate operating income (loss).
- What concerns, if any, other than the quality problem described in requirement 3, do you see in implementing the CEO’s plan? Explain briefly.
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