Sandhill’s managers have determined that variable costs per unit will increase by 20% beginning next month. To offset this increase in costs, they are considering a 20% increase in the sales price. Market research indicates that the price increase will result in a 2% decrease in the number of learning systems Sandhill sells. What will be Sandhill’s expected operating income if the price increase is implemented? (Round per unit calculations to 2 decimal places e.g. 52.75 and final answer to 0 decimal places, e.g. 5,275.) Total Per Unit Sales revenue $687,500 $55 Variable expenses 240,625 19.25 Contribution margin 446,875 $35.75 Fixed expenses 312,000 Operating income $ 134,875
Cost-Volume-Profit Analysis
Cost Volume Profit (CVP) analysis is a cost accounting method that analyses the effect of fluctuating cost and volume on the operating profit. Also known as break-even analysis, CVP determines the break-even point for varying volumes of sales and cost structures. This information helps the managers make economic decisions on a short-term basis. CVP analysis is based on many assumptions. Sales price, variable costs, and fixed costs per unit are assumed to be constant. The analysis also assumes that all units produced are sold and costs get impacted due to changes in activities. All costs incurred by the company like administrative, manufacturing, and selling costs are identified as either fixed or variable.
Marginal Costing
Marginal cost is defined as the change in the total cost which takes place when one additional unit of a product is manufactured. The marginal cost is influenced only by the variations which generally occur in the variable costs because the fixed costs remain the same irrespective of the output produced. The concept of marginal cost is used for product pricing when the customers want the lowest possible price for a certain number of orders. There is no accounting entry for marginal cost and it is only used by the management for taking effective decisions.
Sandhill’s managers have determined that variable costs per unit will increase by 20% beginning next month. To offset this increase in costs, they are considering a 20% increase in the sales price.
|
Total
|
Per Unit
|
|||
|---|---|---|---|---|
|
Sales revenue
|
$687,500 | $55 | ||
|
Variable expenses
|
240,625 | 19.25 | ||
|
Contribution margin
|
446,875 | $35.75 | ||
|
Fixed expenses
|
312,000 | |||
|
Operating income
|
$ 134,875 |
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