Tony and Noel are two engineers who co-founded a technology company in 2004 based in the Midlands in the UK, Alpha-Z Ltd. Tony is The Chief Executive Officer CEO, and Noel is the Chief Technology Officer CTO. The company originally focused on hardware engineering by fitting high quality screens and projectors for tradeshows and events. Alpha-Z in its early days had 90% of employees from hardware engineering background. In 2010 the cofounders appointed a strategy director Ben, who comes with streategy and management consulting background, as well as the appointment of Sarah as HR and career development manager, as the company wanted to grow further and move toward service provider and solutions with higher value creation than buying off-the-shelf ready-made products and reselling them. Now the company operates globally with offices and facilities in the Middle East, US, China and across the UK, making video games and implementing theme park attractions globally. In April 2021, Alpha-z workforce became 90% software engineering based, and Sarah has been promoted to a Head of People role with the specific remit of “growing and developing the talent at Alpha-z globally, working with engineers, software developers, artists and other creative people to develop innovative solutions while budling exceptional careers”. In addition, Ben became the chairman of the company. What is intellectual capital? Propose 4 keypoints of how can Ben and Sarah manage intellectual capital at Alpha-Z.
Tony and Noel are two engineers who co-founded a technology company in 2004 based in the Midlands in the UK, Alpha-Z Ltd. Tony is The Chief Executive Officer CEO, and Noel is the Chief Technology Officer CTO. The company originally focused on hardware engineering by fitting high quality screens and projectors for tradeshows and events. Alpha-Z in its early days had 90% of employees from hardware engineering background. In 2010 the cofounders appointed a strategy director Ben, who comes with streategy and management consulting background, as well as the appointment of Sarah as HR and career development manager, as the company wanted to grow further and move toward service provider and solutions with higher value creation than buying off-the-shelf ready-made products and reselling them. Now the company operates globally with offices and facilities in the Middle East, US, China and across the UK, making video games and implementing theme park attractions globally. In April 2021, Alpha-z workforce became 90% software engineering based, and Sarah has been promoted to a Head of People role with the specific remit of “growing and developing the talent at Alpha-z globally, working with engineers, software developers, artists and other creative people to develop innovative solutions while budling exceptional careers”. In addition, Ben became the chairman of the company.
- What is intellectual capital? Propose 4 keypoints of how can Ben and Sarah manage intellectual capital at Alpha-Z.
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