To what extent do the model, “extended parallel process model” and the table, "Factors Determining the Effectiveness of Fear" apply in the workplace? What short-term and long-term effects might result from using fear appeals as an influence and persuasion strategy at work? Are there any negative emotions that might be appropriately evoked as part of an influence and persuasion attempt? If yes, which ones, and why? If no, why not?
To what extent do the model, “extended parallel process model” and the table, "Factors Determining the Effectiveness of Fear" apply in the workplace? What short-term and long-term effects might result from using fear appeals as an influence and persuasion strategy at work? Are there any negative emotions that might be appropriately evoked as part of an influence and persuasion attempt? If yes, which ones, and why? If no, why not?
To better understand how people react to fear appeals particularly when they are presented with persuasive messages conversation researchers and psychologists frequently employ the Extended Parallel Process Model (EPPM). The EPPM focuses on two important elements: hazard assessment and efficacy assessment. It investigates how people assess the perceived danger stage and their belief in their capacity to manage that risk. The approach has real-world implications in a variety of industries, including public health initiatives, advertising and workplace communications where anxiety appeals are used to encourage behavioural change.
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