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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) What was Henry Ford's primary objective in building the Model-T automobile?

  a

Make money
  b

Make a car that was affordable for the masses of people
  c

Prove his mastery of assembly line techniques
  d

Become the greates industrialist of the 20th century

 

2) Parts that are identical to ensure that they will fit into any assembly and can replace another without any custom fitting.

  a

Interchangeable Parts
  b

Mass Production
  c

Custom Reproduction
  d

Replication fitting

 

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