Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
To compete with XEROX which had a competitive advantage in technical service for copiers , canon
a used the internet to substitute for xerox technical services capability by developing higher stronger and faster service line
b did not try to beat xerox on its strong service capability but on the price of its copiers
c substituted for xeroxs technical services capability by developing highly reliable copiers that needed little service
d substituted for xeroxs technical services capability by developimh its own highly efficient capability of technical service , through an extensive bench marking of xeroxs processes and practices
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