Homework Help is Here – Start Your Trial Now!
Business
Marketing
The Mobile Phone Company has been named as the most complained about mobile phone company, narrowly beating 3G, which has shot to the top of the table as the worst landline provider. According to the latest figures from the regulator, Ofcom, the Mobile Phone Company was the most complained-about mobile provider – with 0.15 complaints per 1,000 - in the last three months of 2014. It saw its complaint figures rise substantially in the last quarter of 2014. The company wanted to pinpoint the specific problems and take corrective action. Researchers were called in, and they spoke to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results promise to be fairly accurate, with at least an 85% chance of success in problem-solving. The researchers will make recommendations to the company based on the results of the data analysis. Critique the research done about the mobile phone company as to the extent to which meets the hallmarks of scientific investigation?

The Mobile Phone Company has been named as the most complained about mobile phone company, narrowly beating 3G, which has shot to the top of the table as the worst landline provider. According to the latest figures from the regulator, Ofcom, the Mobile Phone Company was the most complained-about mobile provider – with 0.15 complaints per 1,000 - in the last three months of 2014. It saw its complaint figures rise substantially in the last quarter of 2014. The company wanted to pinpoint the specific problems and take corrective action. Researchers were called in, and they spoke to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results promise to be fairly accurate, with at least an 85% chance of success in problem-solving. The researchers will make recommendations to the company based on the results of the data analysis. Critique the research done about the mobile phone company as to the extent to which meets the hallmarks of scientific investigation?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
The Mobile Phone Company has been named as the most complained about mobile phone company, narrowly beating 3G, which has shot to the top of the table as the worst landline provider. According to the latest figures from the regulator, Ofcom, the Mobile Phone Company was the most complained-about mobile provider - with 0.15 complaints per 1,000 - in the last three months of 2014. It saw its complaint figures rise substantially in the last quarter of 2014. The company wanted to pinpoint the specific problems and take corrective action. Researchers were called in, and they spoke to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results promise to be fairly accurate, with at least an 85% chance of success in problem-solving. The researchers will make recommendations to the company based on the results of the data analysis. Critique the research done about the mobile phone company as to the extent to which it meets the hallmarks of scientific investigation?
Transcribed Image Text:The Mobile Phone Company has been named as the most complained about mobile phone company, narrowly beating 3G, which has shot to the top of the table as the worst landline provider. According to the latest figures from the regulator, Ofcom, the Mobile Phone Company was the most complained-about mobile provider - with 0.15 complaints per 1,000 - in the last three months of 2014. It saw its complaint figures rise substantially in the last quarter of 2014. The company wanted to pinpoint the specific problems and take corrective action. Researchers were called in, and they spoke to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results promise to be fairly accurate, with at least an 85% chance of success in problem-solving. The researchers will make recommendations to the company based on the results of the data analysis. Critique the research done about the mobile phone company as to the extent to which it meets the hallmarks of scientific investigation?
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS