The Mobile Phone Company has been named as the most complained about mobile phone company, narrowly beating 3G, which has shot to the top of the table as the worst landlineprovider. According to the latest figures from the regulator, Ofcom, the Mobile Phone Company was the most complained-about mobile provider - with 0.15 complaints per 1,000 -in the last three months of 2014. It saw its complaint figures rise substantially in the last quarter of 2014.The company wanted to pinpoint the specific problems and take corrective action. Researchers were called in, and they spoke to a number of customers, noting the nature of thespecific problems they faced. Because the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100customers, and analyzed the data. The results promise to be fairly accurate, with at least an 85% chance of success in problem-solving. The researchers will make recommendationsto the company based on the results of the data analysis.Critique the research done about the mobile phone company as to the extent to which it meets the hallmarks of scientific investigation?

Marketing research refers to a process of collecting, analyzing and interpreting consumer…

Answered: The Mobile Phone Company has been named…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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