Through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently. After scanning through this data, the company might think to market to this subset of consumers differently, in order to best communicate how this company's products might benefit this group specifically. What type of CRM is described? O a. Operational CRM O b. Analytical CRM O c. Strategic CRM d. Collaborative CRM
Through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently. After scanning through this data, the company might think to market to this subset of consumers differently, in order to best communicate how this company's products might benefit this group specifically. What type of CRM is described? O a. Operational CRM O b. Analytical CRM O c. Strategic CRM d. Collaborative CRM
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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![Through the analysis of a
customer base's buying
behavior, a company might
see that this customer base
has not been buying a lot of
products recently. After
scanning through this data,
the company might think to
market to this subset of
consumers differently, in order
to best communicate how this
company's products might
benefit this group specifically.
What type of CRM is
described?
O a. Operational CRM
O b. Analytical CRM
O c. Strategic CRM
d. Collaborative CRM](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F93ba43ad-c3a4-43b7-8d06-2b0213162f3d%2F87b28c87-2b3d-460d-b686-866b31ece186%2Fa8yqlue_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Through the analysis of a
customer base's buying
behavior, a company might
see that this customer base
has not been buying a lot of
products recently. After
scanning through this data,
the company might think to
market to this subset of
consumers differently, in order
to best communicate how this
company's products might
benefit this group specifically.
What type of CRM is
described?
O a. Operational CRM
O b. Analytical CRM
O c. Strategic CRM
d. Collaborative CRM
![A manager is tasked to use a
mechanism for adjusting the
forecast to accommodate
any seasonal patterns
inherent in the data.
O a. Simple moving average
O b. Seasonal indexes
O C. Trend projection
o d. Naïve forecasting](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F93ba43ad-c3a4-43b7-8d06-2b0213162f3d%2F87b28c87-2b3d-460d-b686-866b31ece186%2F1tnho2n_processed.jpeg&w=3840&q=75)
Transcribed Image Text:A manager is tasked to use a
mechanism for adjusting the
forecast to accommodate
any seasonal patterns
inherent in the data.
O a. Simple moving average
O b. Seasonal indexes
O C. Trend projection
o d. Naïve forecasting
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