How can the integration of artificial intelligence and machine learning technologies into CRM systems revolutionize customer engagement and service by enabling automated personalized recommendations, predictive analytics, sentiment analysis, and proactive customer support, ultimately leading to improved customer satisfaction and loyalty?
How can the integration of artificial intelligence and machine learning technologies into CRM systems revolutionize customer engagement and service by enabling automated personalized recommendations, predictive analytics, sentiment analysis, and proactive customer support, ultimately leading to improved customer satisfaction and loyalty?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How can the integration of artificial intelligence and machine learning technologies into CRM systems revolutionize customer engagement and service by enabling automated personalized recommendations, predictive analytics, sentiment analysis, and proactive customer support, ultimately leading to improved customer satisfaction and loyalty?
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