This is the segmentation technique in which the households are segmented in 68 groups based on demographic and geography. A.Demo geographic Technique B.PRISM Technique C.Geodemographic Technique D.Psychographic Technique

This is the segmentation technique in which the households are segmented in 68 groups based on demographic and geography. A.Demo geographic Technique B.PRISM Technique C.Geodemographic Technique D.Psychographic Technique

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.5: Psychographic Segmentation

Problem 1LO

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This is the segmentation technique in which the households are segmented in 68 groups based on demographic and geography.

A.Demo geographic Technique

B.PRISM Technique

C.Geodemographic Technique

D.Psychographic Technique

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