This is a critical reflection assignment that requires active engagement with the material. Real opinions need to be expressed and backed up. Feedback needs to be substantial and detailed. “I like it because...” “I feel this way because...” You are expected to write a one- to two-page paper to answer the following questions. Please do not copy and paste answers from other sources. Instead, use creative thinking to develop your own ideas. Your document should follow proper APA guidelines: 1-inch margins, 12-point font Times New Roman, and double spaced. You don't need to include a title page. In an economic environment where at great expense, brands are “born” and “reborn” and fail with regularity, Should a marketer be restricted by personal ethical constraints or feel free to do whatever they want in an effort to succeed as long as it’s legal? Why or why not? Please explain your views. Example Scenario: Your personal beliefs prevent you from using alcohol or drinking, but you own a restaurant. Do you serve alcohol in your restaurant?
This is a critical reflection assignment that requires active engagement with the material. Real opinions need to be expressed and backed up. Feedback needs to be substantial and detailed. “I like it because...” “I feel this way because...”
You are expected to write a one- to two-page paper to answer the following questions. Please do not copy and paste answers from other sources. Instead, use creative thinking to develop your own ideas. Your document should follow proper APA guidelines: 1-inch margins, 12-point font Times New Roman, and double spaced. You don't need to include a title page.
- In an economic environment where at great expense, brands are “born” and “reborn” and fail with regularity,
- Should a marketer be restricted by personal ethical constraints or feel free to do whatever they want in an effort to succeed as long as it’s legal? Why or why not? Please explain your views.
Example Scenario: Your personal beliefs prevent you from using alcohol or drinking, but you own a restaurant. Do you serve alcohol in your restaurant?
Introduction
Marketing today is an extremely controversial place, even though, every activity conducted has its own justification. Marketing in earlier days was restricted to certain specific ways, however, with the advent of social media and many such platforms on internet, marketing is completely revolutionized.
Marketers sometimes use traditional methods and other times shock the public with the advertisements or promotional campaigns to create a zeal to buy the product. Advertisers also try to attract the attention and revert to tastes and appeals of consumers even if it is questionable. Let's try to understand is it ethical or not?
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