Think of individual interviews as a way to do market research. Which of the following statements are NOT true about individual interviews? (Select all answers which apply.)
Think of individual interviews as a way to do
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Individual interviews have to be conducted in the individual's home in order to be valid.
There is no need to worry about the individual being wrongly influenced by other participants during the interview.
The interviewer can ask in-depth questions and present visual aids and have their undivided attention when they answer.
An individual can test a product under the guidance of the research in order to give further feedback about how a product works.
Individuals don't cost as much and you can learn just as much with 3 interviews as you can with an entire focus group.
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