they needed to do is "to shift America from a needs culture to a desires culture." What does this statement mean? Please argue the importance and role of desires (rather than needs) in turning people into consuming machines.
they needed to do is "to shift America from a needs culture to a desires culture." What does this statement mean? Please argue the importance and role of desires (rather than needs) in turning people into consuming machines.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
M2
![1. In the documentary "The Century of the Self" we watched and discussed the contribution
of Edward Bernays to the fields of public relations and marketing through his unique
techniques that target people's unconscious motives. At his time, Bernays stated that what
they needed to do is "to shift America from a needs culture to a desires culture." What
does this statement mean? Please argue the importance and role of desires (rather than needs)
in turning people into consuming machines.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fbf688ab6-7c8c-4bbd-bad0-9eb08c6ca5d5%2F3d4e086f-97b0-4671-a60c-f71ba2b88f82%2F2cr5htl_processed.jpeg&w=3840&q=75)
Transcribed Image Text:1. In the documentary "The Century of the Self" we watched and discussed the contribution
of Edward Bernays to the fields of public relations and marketing through his unique
techniques that target people's unconscious motives. At his time, Bernays stated that what
they needed to do is "to shift America from a needs culture to a desires culture." What
does this statement mean? Please argue the importance and role of desires (rather than needs)
in turning people into consuming machines.
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