Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question: fill out the Maslow Form 

Maslow's Hierarchy of Needs Worksheet

 

Hierarchy of Needs Ways You Currently Meets These Needs New Practices to Meet These Needs

Physiological needs

''Basic human needs food, water, and comfort''

   

Safety needs 

''The desire for security stability and safety''

   

Social needs

'' The desire for affiliation including friendship and belonging''

   

Esteem needs

'' The desires for self-respect and respect and recognition from others''

 

   

Self- actualization needs

''The desire for self fulfillment''

   
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