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There are several pricing methods. Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery Chares Payton, the CEO of Champion, hopes to sell the products at a low price to penetrate the market quickly. Charles Payton decides to offer customers a special ter witing He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual tems is S8 1. Identify the pricing strategy used. 2. Define it.

There are several pricing methods. Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery Chares Payton, the CEO of Champion, hopes to sell the products at a low price to penetrate the market quickly. Charles Payton decides to offer customers a special ter witing He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual tems is S8 1. Identify the pricing strategy used. 2. Define it.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There are several pricing methods. Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery brares Payton, he CEOol Champion, hopes to sell the products at a low price to penetrate the market quickly. Charles Payton decides to offer customers a special eter wting kt He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual tems is Sa 1. Identify the pricing strategy used. 2. Define it.
Transcribed Image Text:There are several pricing methods. Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery brares Payton, he CEOol Champion, hopes to sell the products at a low price to penetrate the market quickly. Charles Payton decides to offer customers a special eter wting kt He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual tems is Sa 1. Identify the pricing strategy used. 2. Define it.
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