Query 1 As you are aware, our company is mainly trading via brick-and-mortar concept for many years now. Due to the recent pandemic, the top management is considering on engaging into E-Commerce or some call them as E-Business. Explain the differences between traditional and E-Commerce way of business.
Query 1 As you are aware, our company is mainly trading via brick-and-mortar concept for many years now. Due to the recent pandemic, the top management is considering on engaging into E-Commerce or some call them as E-Business. Explain the differences between traditional and E-Commerce way of business.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:(b)
Upon graduation, eager to join the work force you sent many resumes to
companies that you want to join. And you received a call for an interview
from one of the companies you applied for. This company's business is
heavily on brick and mortar whereby their products are being traded
physically in a shop. You were happy to receive this invitation and you
accepted their call to attend the interview. During the interview session, one of
the managers asked your opinion about several queries. The queries are
below. As an interviewee how you manage to answer them in a professional
manner will help you secure the job. The context and depth of your discussion
will be added advantage as it will portray your knowledge and understanding
of their needs.
Query 1
As you are aware, our company is mainly trading via brick-and-mortar
concept for many years now. Due to the recent pandemic, the top
management is considering on engaging into E-Commerce or some
call them as E-Business. Explain the differences between traditional
and E-Commerce way of business.
(i)
Query 2
Do you think embarking into this new or additional business strategy
would be advantageous to the company and society? Please do
enlighten me on this.
(ii)

Transcribed Image Text:Query 3
In this world nothing is perfect, and by embarking into doing business
electronically, do you think our company could face any kind of
technical challenges? Hope you could give us some areas that you
think are vital for us.
(iii)
Query 4
Do you think there are any flaws ofE-Commerce? Please explain.
(iv)
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