The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 150,000 17,000 35,000 Cost per advertisement $1,500 $250 $500 Maximum media usage 12 18 11 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. Advertisement Alternatives No of commercial messages Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television $ Radio $ Online $ What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
| Constraint | Television | Radio | Online |
| Audience per advertisement | 150,000 | 17,000 | 35,000 |
| Cost per advertisement | $1,500 | $250 | $500 |
| Maximum media usage | 12 | 18 | 11 |
To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
| (a) | If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. | ||||||||
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| What is the allocation of the budget among the three media? | |||||||||
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| What is the total audience reached? | |||||||||
| (b) | By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. | ||||||||
| Increase in audience coverage of approximately |
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