The top managers at Latoya's Lanterns are evaluating two new projects: Project A involves a nationwide expansion and marketing campaign and Project B involves investing in the research and design team and licensing the best new lanterns to other large companies. The head of sales advocates for Project A; she says, "The revenue on this proposal is huge! It'll bring in way more money for the company!" The head of R&D advocates for Project B; she says "Yes, A has a high revenue, but up front costs are too high and there's a lot more uncertainty about how many sales we'll make, especially further into the future. Project B is smaller, but it has a higher expected NPV." Answer the following questions. From a finance perspective, which manager has the better argument, Sales or R&D? Why? Which project would you probably support? What financial information would you want to see before picking a project to support? What non-finance information might influence your decision in favor of the other project?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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The top managers at Latoya's Lanterns are evaluating two new projects: Project A involves a nationwide expansion and marketing campaign and Project B involves investing in the research and design team and licensing the best new lanterns to other large companies. The head of sales advocates for Project A; she says, "The revenue on this proposal is huge! It'll bring in way more money for the company!" The head of R&D advocates for Project B; she says "Yes, A has a high revenue, but up front costs are too high and there's a lot more uncertainty about how many sales we'll make, especially further into the future. Project B is smaller, but it has a higher expected NPV."

Answer the following questions.

  1. From a finance perspective, which manager has the better argument, Sales or R&D? Why?
  2. Which project would you probably support?
  3. What financial information would you want to see before picking a project to support?
  4. What non-finance information might influence your decision in favor of the other project?
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